Job als Online Marketing Executive Stellenangebot in Deutschland bei shared-service-center-munich in München

Starwood Hotels und Resorts Worldwide, Inc. ist mit mehr als 1.040 Hotels in über 100 Ländern der Erde und ca. 145.000 Mitarbeitern eine der größten Hotelgesellschaften der Welt und agiert sowohl als Eigentümer, Betreiber und Franchiser von Hotels und Resorts der Marken St. Regis, The Luxury Collection, Sheraton, Westin, Le Meridien, Four Points by Sheraton, W Hotels, Aloft Hotels und Element.

Die Arabella Hospitality SE ist gleichzeitig die Führungsgesellschaft der Schörghuber Gruppe für den Unternehmensbereich Hotel als auch in Verwaltungsfunktion mit den Abteilungen Reservierung, Accounting, IT, HR und Purchasing für die Hotels tätig.  Wenn Sie Teil unseres Teams werden möchten und sich eine abwechslungsreiche sowie perspektivenreiche berufliche Herausforderung wünschen, freuen wir uns auf Ihre Bewerbung.

Mehr Informationen zu Starwood - hier klicken.

Position as Online Marketing Executive, Arabella Hospitality SE, Munich, Germany

Online Marketing Executive (m/w)

This position will be responsible for the execution of key initiatives which will drive digital sales for hotels in the area. The position will have direct accountability for driving KPIs for a specific portfolio of properties. There is a strong focus on driving incremental revenue to hotels within Germany, Austria and Switzerland through tactical campaigns, segmental and destination marketing, search engine optimization and email marketing. The position will report directly into the Director Digital Field Marketing.

ESSENTIAL FUNCTIONS / SCOPE OF CORE SERVICES

• Manages a selection of properties from across the area
• Coordinate with hotel ISMR teams to implement digital marketing tactics for all responsible hotels in the area, including a 180 day rolling digital marketing plan
• Build landing pages and special offer pages to support segmental marketing campaigns to reinforce hotel USP`s and execute communication plan to drive share from specific target / niche markets
• Launch tactical destination and hotel specific marketing campaigns - ensure divisional campaign creative & copy alignment and promotional placements are optimized across hotels in the area
• Management of natural search optimization and core social media visibility and presence
• Ensure hotel marketing plans are incorporated into the 180 day rolling digital marketing plan and they identify all areas where digital supports hotel plans
• Build and manage key digital platforms and implement best practices to deliver increased presence and incremental revenue to hotels
• Test campaign messaging and creative to determine relevancy across segments and to optimize conversion & overall performance
• Activate direct marketing channels to maximize campaign reach and impact
• Implementation of Guest Communications email marketing tool to drive incremental rooms and ancillary revenue to hotels
• Management of hotel content on Brand.com, Local Property and Campaign Sites to optimize conversion of visitors and drive incremental revenue to hotels
• Manage the hotels use of Social Media and assist with platform implementation when required
• Management of Third Party Site / OTA Merchandising Opportunities
• Drive direct response channel performance
• Provide regular reporting on results and campaign activity undertaken on behalf of hotels
• Reporting in general

SPECIFIC JOB KNOWLEDGE, SKILLS AND ABILITIES
The individual must be able to explain and demonstrate that he or she can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of knowledge, skills, and abilities:

QUALIFICATION STANDARDS
The successful candidate will be someone who enjoys writing, is sociable, outgoing and communicative, with a high affinity for the Internet and some experience in the field of digital marketing. You will have ideally completed your studies with a focus on tourism, marketing/e-commerce or have sufficient vocational training. You set yourself high standards for the quality of your work and remain calm and friendly in stressful periods. Excellent knowledge of spoken and written German and English are also part of your profile. Fluency in written and spoken French desirable.

We are looking forward to receive your application. 

Please refer your application to career-account. Thank you!